Why We Wanted To Start A Podcast And You Should Too

Now The Why
Audio is a powerful medium. When you podcast, you are tapping into a new audience. If positioned correctly your show has the potential to introduce your brand to a whole new audience. An audience of like-minded people who can effect change in your business.

The opportunity to educate and coach, exhibit your subject matter expertise and effect change in others to me is priceless. Also, with consistency and with exemplary content the world of opportunity can open for us hosts, our employees, stakeholders, and clients. (Plus now, my Mom thinks we are cool.)

Podcasting is hard work, and you are constantly learning on the job and in public. These are facts that I was not naive to from my past attempts at starting a show. Your show better be good and not sound like it was recorded in the shower. You need to know there is a ton of strategy that goes into getting your show heard. Remember you are competing for attention with the big guns of podcasting and within your niche. (The riches are in the niches.)

The above things when first read may sound like negatives, but they are all learning opportunities. Valuable learning opportunities.

We felt as a team the audio component of our own content marketing strategy was missing, so we did something about it.

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